Wed. Sep 28th, 2022

Softswiss’ Affilka platform has launched on BC.Game to power its new affiliate marketing program entitled BC.Game partner program. 

Following the integration with Affilka, BC.Game joins over 100 companies who are expanding and promoting their businesses through Softswiss’ affiliate marketing platform and extends the current partnership between the two. 

In 2020, BC.Games signed an agreement with the Softswiss game aggregator to integrate content from more than 170 providers, with BC also in talks over a potential cooperation with Softswiss sportsbook. 

“We had our own affiliate system that we built ourselves and it was great for players and friend to friend referrals,” explained Chris Butler, head of operations at BC.Game.

“However, I knew we needed something that was geared towards the professional igaming affiliates and was packed with the features that are necessary for our partners to run and manage successful campaigns. 

“I did many demos with other affiliate software providers and platforms. Affilka stood out to me as the best. It was an easy decision to make.”

Affilka offers its clients convenient tools and solutions for business promotion. Additionally, the platform combines all the features required for an affiliate programme launch and maintenance: from a flexible commission constructor to built-in payment processing.

Anastasia Borovaya, product owner of Affilka, added: “I’m delighted that a large and well-known brand such as BC.Game chooses Softswiss products for their development. Affilka was the perfect introduction to Softswiss products and paved the way for BC.Game to further explore the product ecosystem. 

“Our team will convert BC.Game’s trust into the highest level of service and a professional approach to the tasks at hand. 

“It’s always a pleasure to work with clients who know what they want. I’m sure we’ll complement each other perfectly. Welcome to our big family.”

The integration between the two companies follows a similar deal with Softswiss earlier this month which saw it launch the affiliate program with Curacao licensed online casino brand Club Riches.